We are the Customer Loyalty experts.  We use Customer Science® to understand, manage and grow customer value.


Ellipsis helps businesses thrive by solving complex customer problems.   We use a unique approach called Customer Science®, to build and improve customer loyalty for our clients.  Customer Science® combines loyalty, strategy, and data insights to help our clients understand, manage and grow customer value. Our highly experienced team has worked on over a hundred projects for many industries in the US, Europe, Australia, New Zealand and across the Asia Pacific. 


  • Loyalty Consulting : designing and improving loyalty programs with proven methodologies and uncovering their incremental effects and return on investment.
  • Customer Strategy : Creating customer-centric strategies to help you make better decisions on customer investments.
  • Data Insights : Bringing clarity & greater certainty to your customer-focused decisions by leveraging internal & external data.


Ellipsis & Company

  • Offices in Auckland, Melbourne, Sydney, Singapore and London.

    New Zealand clients:

    • Auckland Airport's Strata Club loyalty program
    • BNZ
    • Countdown
    • Farmlands Choices Rewards loyalty program
    • Kathmandu
    • Mercury Energy
    • Westpac hotpoints loyalty program
    • Vodafone's Vodafone Rewards loyalty program