About Collinson

Personalised experiences that build lasting engagement and loyal customers We bring together disparate data sources, unlock insight and provide innovative programmes that deliver increased engagement, loyalty and lifetime value.



Make redemption even more rewarding for your customers. We use best-in-class technology and expertise to deliver experiences that grow better relationships.


Extend your rewards portfolio beyond your brand’s core products and experiences for a broader and more engaging approach to redemption. Our world-class e-commerce technologies update loyalty points balance in real-time, reflecting customers' latest account information and protecting against fraud.

Our rewards redemption solutions encourage engagement and spending, driving loyalty currency off your balance sheets and growing revenue by making it quicker and easier for customers to use points and/or cash to redeem for personalised rewards.

Continuous innovations in technology enable us to offer wider redemption solutions. Our unique pay-with-points solution gives customers more choice on how to use points, both online and in-store, when paying with their preferred card.


SmartRedeem Travel

Programme members can redeem points against flights, hotels or car hire through our real-time, dynamic booking system, paying with points or points and cash. We work with over 400,000 hotels and 120 major airlines, with no restrictions and no blackout dates.

Collinson SmartRedeem Travel

  • Clients are in the following industries (in order) :

    • Banks

    Average member base is 150,000.