About Collinson

Personalised experiences that build lasting engagement and loyal customers We bring together disparate data sources, unlock insight and provide innovative programmes that deliver increased engagement, loyalty and lifetime value.


Collinson SmartEarn

Give your customers more opportunities to earn rewards when shopping for brands they love, with a connected, dynamic approach that keeps them engaged and relationships profitable.

Customers can earn rewards via bespoke, multi-channel shopping experiences at over 5,000 global retailers, with one in three engagements converting to a sale.


Online earning

The SmartEarn platform provides a personalised, branded, online points earning experience - fully integrated into your digital channels. Customers earn rewards whenever they shop at our global retail partners via our e-commerce channels.


In-store earning

Members register credit or debit cards to activate rewards in our fully branded, PCI compliant portal. Rewards are automatically earned when paying in-store, providing a seamless, hassle-free experience.


Global partner network

Our unrivalled network of merchants is constantly growing, giving your customers the best opportunities to earn rewards. With a global network of retail and travel brands we provide greater choice than anyone else.


Merchant funded platform

Being merchant funded enables a low-cost model for clients as we run the platform using a share of the commission. These favourable economics help you reach your ROI targets more quickly.



Engage and reward your customers with card linked loyalty

Maximise your customers’ opportunity to earn rewards through our global network of merchant partners.  Our SmartLink platform delivers targeted and instantly redeemable card linked rewards direct to your customers’ payment cards, so they automatically earn rewards when they shop. Customers can choose from a global network of merchant partners and instantly view their rising reward balances, so are encouraged to keep earning rewards, keeping your loyalty programme relevant, and helping it to grow and deepen lifetime member value.


Scalable and integrated

SmartLink’s cloud-based solution is robust, scalable and integrated with the worlds’ leading payment networks. Our APIs allow for quick, cost-effective and seamless implementation into your website and mobile apps. We also offer a ready-built, fully responsive and configurable user interface should you wish to benefit from our cutting edge user experience.


Improving engagement with data

Card linked rewards create additional marketing opportunities for loyalty program owners and drives deeper data insights, improving the relevance of offers and marketing to your customers.


Global network of partners

We have global relationships with merchants, maximising opportunities for customers to earn rewards. Merchant funded offers keep set-up fees low, and we tailor merchants based on relevance to your brand and customers.


Customer data stays secure

We have secure networks and systems in place to ensure that cardholder data is always protected. Our technology platforms are compliant with the payment card industry data security standards (PCI DSS) and integrated with leading payment card networks.



Collinson SmartEarn

  • Clients are in the following industries (in order) :

    • Airline
    • Hotel
    • Bank

    Average member base is 2,000,000.