About Collinson

Personalised experiences that build lasting engagement and loyal customers We bring together disparate data sources, unlock insight and provide innovative programmes that deliver increased engagement, loyalty and lifetime value.


Data and Analytics

Enriching customer experiences and improving business outcomes. From BI to AI, our experts and technology help you fully harness your data. 

  • Global team of data and loyalty experts
  • Leading data and marketing technology
  • In depth customer and business insights


Data can be challenging but when done right, it offers a competitive edge in today’s age of digital disruption by providing a deeper understanding of your customers and business. This makes it a critical factor in creating more meaningful relationships with customers and improving business operations.

Our experiences with data have allowed us to help hundreds of clients drive performance and connect more with their customers. We developed our own data ecosystem, SmartInsight™, to provide our clients with access to a single unified platform and skilled teams to cover all their data requirements.



Our unique, integrated ecosystem of carefully chosen data technology combines leading marketing automation, data science, AI and data visualization with our own data products. Apply the benefits of big data, machine learning and AI to your customers’ experiences and create hyper-personalised, real-time, contextual, omni-channel customer interactions.


Data services

Overcome the challenge of unifying disparate data, increase efficiency through integration and automation, plus bring stories and insights to life with engaging visualisations. Our specialist teams and technology can operate ‘as-a-service’ or plug into your existing organisation, and provide expert insight across loyalty, travel, retail and financial services.


Advanced analytics

Leveraging big data, AI and machine learning makes it easier and quicker to discover deeper insights, make predictions and generate recommendations, helping you to stay one step ahead in today’s fast-changing world. Find patterns, trends, and themes that may be hidden within your data and use them to fully understand your customers and deliver better experiences.


Intelligent marketing automation

Our marketing automation capability combines our heritage in customer communications with our data science and AI strengths. Navigate the complexities of marketing automation with out-of-the-box solutions and resourcing models that drive efficiencies and provide demonstrable uplifts in your customer engagement. Through advanced analytics, we help you unlock critical insights to create ‘segment of one’ personalised communications, delivered at the moment it counts.


Collinson Data and Analytics

  • Clients are in the following industries (in order) :

    1. Banks
    2. Retailers
    3. Hotels

    Average member base is 500,000.