Ascenda to help Westpac deepen Customer Engagement

Westpac Australia has selected Ascenda for their new ‘My Offers Hub’ for customers of BankSA, St.George Bank and Bank of Melbourne. The ‘My Offers Hub’ is designed to deepen customer engagement through data-driven rewards. Customers are now able to access a suite of digital offers including discounted gift cards, special experiences and hotel bookings. The partnership supports the Group’s digital offering for customers.

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