Airpoints, Qantas Loyalty and Countdown Onecard; Phil Devlin on the Let's Talk Loyalty podcast.

Phil's perhaps the most widely experienced loyalty leader in New Zealand with roles at Countdown Onecard as head of Strategic Partnerships, Qantas Loyalty as Head Of New Zealand Frequent Flyer and Air New Zealand's Airpoints as Head of Business Development and Partnerships.

He's interviewed here on the biggest loyalty podcast globally; Let's Talk Loyalty with Paula Thomas.

Key insights;

  • 95% of New Zealanders over 16 are members of at least one loyalty program.

  • How Air New Zealand's Airpoints program recruited Bayleys Real Estate and Audi as points partners

  • Qantas's three part New Zealand strategy centered on loyalty

  • The alignment between the AA Smartfuel Loyalty program and Countdown's Onecard loyalty strategy

  • Customers who want plastic loyalty cards and loyalty's digital aspirations

  • Eliminating complexity and driving simplicity to drive engagement

A key discussion topic is the strength of SaaS platforms which Phil views as delivering instant, composable, architecture that allow organisations to get to market fast with new offerings they can then test and learn on in the real world. They're also refreshable at a platform level and help organisations "rediscover their entrepreneurial mojo."

Listen at The Wise Marketer here.

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