AA Smartfuel gives 5,000 members a free tank of fuel every month

The Wise Marketer shares Let's Talk Loyalty's podcast interview of AA Smartfuel .

Co-Founder Ian Sutcliffe and Marketing Manager Jordan Tran, interviewed by Paula Thomas, share some key performance metrics from the now 11 year old AA Smartfuel's performance:

  • AA Smartfuel has a 95% penetration of New Zealand households

  • They have 1 million unique monthly active users

  • 500,000 AA Smartfuel members redeem fuel every month

  • 60,000 of these redeem more than 50c / litre discount

  • 5,000 AA Smartfuel members redeem a free tank of fuel every month

Major partners include Countdown Supermarkets and Contact Energy. Redemption options have expanded to include Qantas Frequent Flyer and carbon offsets.

Listen to Paula's podcasts here : https://thewisemarketer.com/category/podcast/

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