Co-Founder Ian Sutcliffe and Marketing Manager Jordan Tran, interviewed by Paula Thomas, share some key performance metrics from the now 11 year old AA Smartfuel's performance:
AA Smartfuel has a 95% penetration of New Zealand households
They have 1 million unique monthly active users
500,000 AA Smartfuel members redeem fuel every month
60,000 of these redeem more than 50c / litre discount
5,000 AA Smartfuel members redeem a free tank of fuel every month
Major partners include Countdown Supermarkets and Contact Energy. Redemption options have expanded to include Qantas Frequent Flyer and carbon offsets.
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