Academy

The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes. Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

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Loyalty Academy

Loyalty Academy

The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Become a Certified Loyalty Marketing Professional™. Start your journey today with the below On Demand Courses.

Find the perfect course for you

Core Courses

The Loyalty Academy Core Curriculum represents the courses required for a student to earn the distinction as a Certified Loyalty Marketing Professional (CLMP) through the Loyalty Academy.

Elective Courses

Loyalty Academy Elective Courses are presented on a variety of subjects for students who desire a deeper dive into various loyalty marketing topics not covered in the Core Curriculum.

Guest Lectures

Throughout the year Loyalty Academy invite CLMPs from around the world to develop a new course on a specific topic of interest. These include Advanced Liability Management and Introduction to Loyalty Fraud.